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LUCE AUCTIONEERS

Born September 18, 1951, Reed A. Luce, a devoted cattleman and entrepreneur, passed away at his home on Monday, January 5, 2026. His life was defined by hard work, deep roots, and a spirited heart that left an impression on everyone who knew him.

Reed was born in Belle Vernon, Pennsylvania, and as a teenager moved with his mother, father, and sister to Rockwood, and the family built a new chapter together based on the values instilled in him by his grandfather O. A. Luce. It was there that Reed’s passion for agriculture further took hold. Alongside his sister, he grew up participating in 4‑H, proudly showing animals at the county fair. Those early experiences shaped his life, and he remained a steadfast supporter of youth agriculture for decades, calling the Junior Livestock Auction, with the same enthusiasm he had as a boy in the show ring.

His parents founded Luce Auctioneers, a family business. Reed carried that legacy forward into the third generation, working side by side with his sister Betty Lou and her husband Dave, one of Reed’s closest friends. Today his sons Adam and Jacob carry on the farming and cattle dealing business at farms located throughout the county.

Much of Reed’s joy came from his family. He was a proud and loving father to Adam (Ashley Brant) and Jacob (Nikki Trimpey). His grandchildren - Cooper, Emma, Amelia, and Grayden - were the light of his life, and he spoke often and excitedly about the new grandchild, expected by Adam and Ashley, to arrive in January. His eyes always brightened when he talked about them, and he cherished every moment he spent as “Grandpa.” Reed is also survived by his sister Betty Lou Svonavec (Dave), niece Heidi Svonavec (Jason Forrester and daughters, Hannah, and Emily), as well as his nephew Gabe Svonavec (Lisa) and great niece Madison, all of whom held a special place in his heart. In recent times, Reed found companionship and laughter with his dear friend Bridget Garland. He was preceded in death by his parents, Margaret (Swiantek) Luce, and Matthew Luce, and by his nephew, Lucas Svonavec, whose memories remained close to him throughout his life.

Reed lived with a spirited determination, and a love for the land that ran as deep as his family’s history. He will be remembered for his booming auction voice, his unwavering support of the farming community, his devotion to his family, and the unmistakable spark he carried with him everywhere he went.

Those who knew Reed will tell you he wasn’t just hardworking - he was ornery in the most unforgettable way. He had a stubborn streak that could stop a bull in its tracks, paired with a mischievous grin that always gave him away. That blend of grit and humor was part of his charm. It was that fiery spirit, equal parts determination, and playfulness, that made him so deeply loved.

His legacy lives on in the long roads he traveled hauling cattle, the farming community he served, and the family he adored.

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